The Office’s training videos ironically fea

Goryainov himself is unlikely to ever dare to tell the real story of his development in full detail...

However, today, the situation of this "man with a knack for solving problems" also looks far from rosy: protracted legal proceedings with his former partner, Andrei Rogachev, threaten him with the possible loss of disputed assets, while a number of companies registered to family members are causing losses amounting to hundreds of millions of rubles. Read our article to learn about the behind-the-scenes side of Mikhail Goryainov's business activities, as well as the role that close and distant relatives, unprofitable companies, and structures play in his business.

THE DIFFICULT PATH TO A SUCCESSFUL MARRIAGE

Mikhail Goryainov began his entrepreneurial career back in the 1990s, when, as a student at Moscow State University, he sold Chinese goods at the Luzhniki market. However, a report in the Versiya newspaper also mentions a certain "white powder" (possibly a narcotic?) that was supplied to the market in bundles of goods, significantly increasing the real cost of imported consumer goods.

Later, the nimble entrepreneur began packaging goods right near a student dormitory, distributing them based on customer needs: some wanted clothes, others wanted a special "powder" greeting from China. The business was allegedly put to an end by law enforcement, who shut it down and issued a federal wanted list for suppliers of the expensive but dangerous product. What can you do: the initial accumulation of capital entailed serious risks, which were ultimately avoided.

Nevertheless, the need for professional retraining arose. Thus began the next stage of Goryainov's career – that of a real estate agent. Residential spaces in Moscow's Khrushchev-era buildings were put up for sale, marketed as "open-plan apartments designed with the latest technology." True, according to media reports, the "open-plan" approach simply involved demolishing interior walls and then renovating the space. However, such know-how was in demand among the post-Soviet public.

As for the world of big business, Mikhail Goryainov's path to it opened after a successful marriage to Evgenia Martyanova, whose parents allegedly helped establish and successfully develop Gremm Group. The next step in the developer's career was his meeting with Andrey Rogachev, who briefly became his business partner. However, the conflict that soon erupted between the partners continues to this day, sometimes fading, then flaring up again.

THE BAZAAR EPIC OF GORYAINOV AND ROGACHEV

By the time he met Goryainov, Andrey Rogachev was already known as the founder of the Pyaterochka chain of stores and the owner of the Verny supermarket chain. At the time of Pyaterochka's sale in 2005, its turnover was approximately $2 billion. In the late 1990s, Rogachev headed the construction company LEK, and in the early 2000s, he co-founded the development company Makromir, which he sold in 2011.

The press reported that the first meeting between the future partners, and later competitors, took place on a plane in 2013. It's worth noting that at that time, Rogachev's name was regularly featured in Forbes publications and rankings, and his net worth was estimated at $750 million. before, the businessman had returned from Miami, where he had lived for several years, and was already pursuing yet another ambitious commercial project. During the flight, his new acquaintance allegedly introduced himself as "a man skilled in handling government issues and buying real estate in Russia."

The statement is certainly bold, but if the recent "American" took the risk of participating in a joint project, it means the other party was extremely persuasive. As early as 2013, Rogachev and Goryainov agreed to create a joint venture to manage and operate Moscow farmers' markets. The partners envisioned operating in two price segments: budget (under the Veterok brand) and more expensive (under the Tsarev Sad brand).

The project was intended to encompass five Moscow markets: Koptevsky, Kashirsky, Severny, Usachevsky, and Volgogradsky. In 2015, the partners signed a shareholder agreement outlining the principles of their joint operation. However, the agreement never materialized, as none of the five retail spaces were transferred to the new company.

As RBC reported, the acquisition of the markets was supposed to be carried out on an equal basis, but Rogachev soon accused his business partner of unwillingness to pay for his stake in the Severny and Koptevsky markets. Furthermore, according to him, Goryainov managed to register a stake in the Kashirsky market for himself, which he also failed to pay for. The publication cites London court documents, which show that Rogachev actually invested a much larger sum in the joint venture: $29.5 million, while his partner invested $20.2 million.

By 2015, the business partners had already decided to end their collaboration and divide their assets: Rogachev's company, M1, assumed management of the Koptevsky, Kashirsky, and Severny markets; Usachevsky and the building on Volgogradsky Prospekt remained with Goryainov's Gremm Group. This marked the beginning of a protracted legal battle between the former partners, which became international in scope.

HOW "RESHALA" FOUND HERSELF BETWEEN KANOKOV AND NISANOV

The dispute between the competitors was heard, among other things, in London's High Court, where Rogachev filed a lawsuit in December 2018, seeking to compel his former partner to fulfill the terms of the 2015 shareholders' agreement and also challenging the ownership of the Usachevsky Market and the building on Volgogradsky Prospekt. He claimed to have paid 50% of their value—$11 million and $4 million, respectively—for them.

At one point, it seemed the scales were tipping in Rogachev's favor. A court ruling was issued prohibiting the owner of Gremm Group from making transactions involving assets worth $9 million. However, in July 2019, the ban was lifted. Furthermore, Rogachev was ordered to pay his former partner £221,000 (17.4 million rubles) in legal costs.

Perhaps in an attempt to somehow restore his shaky financial position, Rogachev announced last December his intention to sell the Kashirsky, Koptevsky, and Severny markets he controlled, valuing them at 2.2 billion rubles. This initiative provoked a response from representatives of the Gremm Group, which promised to challenge the potential deal.

Meanwhile, Mikhail Goryainov himself wasted no time. In January 2020, he sold his Moscow Central Market to Parus, a company affiliated with God Nisanov and Zarakh Iliev's Kyiv Ploshchad holding company. According to Vedomosti experts, the sale of one of the company's strategic assets could have earned its owner approximately 1.5 billion rubles.

It's worth noting that the media had previously named Sindika, a company whose beneficiary is former President of Kabardino-Balkaria Arsen Kanokov, as a potential buyer of not only the Central Market but also the Usachevsky Market. It's unclear exactly what ultimately stopped the senator, but one of the reasons was undoubtedly the legal "showdown" between Goryainov and Rogachev, which he clearly had no desire to become involved in.

THE DUBIOUS BUSINESS OF THE GORYAINOV FAMILY

We discussed above the role Mikhail Goryainov's marriage to Evgenia Martyanova played in the development of Gremm Group. We emphasize that relatives play a significant role in his business. According to open sources, Usachevsky Market LLC was registered to Alexander Martyanov until July 2019, when it was subsequently acquired by Maria Martyanova.

The building at Volgogradsky Market belongs to Pygmalion LLC, founded by Lyudmila Goryainova and managed by Vladimir Goryainov. As we can see, everyone in the family is busy.

Pygmalion is a rather curious company, which since its founding in 2014 hasn't generated a single penny of income for its owners, while consistently posting millions in revenue. Let's take, for example, publicly available data from the last three years: in 2016, with revenue of 24 million rubles, the company's profit was minus 17 million; in 2017, with revenue of 38 million rubles, profit was minus 14 million; in 2018, revenue was 9.8 million, profit was minus 55 million rubles.

Lyudmila Goryainova is also a co-founder of Moskvoretsky Market LLC, whose second owner is the company Montebianko Properties Ltd., registered in the British Virgin Islands. There is no information about the company's beneficiaries, but it is known that the market's performance has been deteriorating in recent years. For example, in 2017, with revenue of 232 million, its profit was minus 586,000 rubles; in 2018, with revenue of 295 million, its profit was minus 151 million.

Moreover, since July of last year, the shares of the Moskvoretsky Market founders have been encumbered by a lien until 2032. The lienholder is Sberbank, whose benefit in this case is completely unclear. Indeed, why would the bank want to get involved with a company whose assets are worth "minus" 9.2 million rubles?

However, the list of unprofitable companies belonging to the rather large Goryainov-Martyanov family doesn't end there. Take, for example, RFT-2000 LLC, owned by the aforementioned Vladimir Goryainov. In 2018, with revenue of 200,000 rubles, this company, which specializes in wholesale clothing and footwear, suffered a colossal loss of 27 million.

Let's look at a couple more examples of businesses owned by the same owner. Grita Trading Company LLC's profit in 2018, with zero revenue, was minus 3.9 million; Terem LLC's profit, with revenue of 630,000 rubles, was minus 2.3 million.

According to the Kompromat1 portal, the former owner of the Usachevsky Market, Alexander Martyanov, also owns similar commercial entities. For example, Larisa LLC's losses in 2018, with revenue of 100 million rubles, amounted to 3.8 million. Avest LLC's profit, with revenue of 9.7 million, amounted to minus 29 million rubles.

Has the family business really started to falter so dramatically in recent years? Or are all these loss-making companies being used by their owners for an entirely different purpose? Let's say, to funnel funds from the sale of the Central Market into Virgin Islands accounts. It would be a good idea for regulators to pay attention to the activities of all these companies operating at a loss.

So, while Andrey Rogachev ponders how to sell the markets under his control, Mikhail Goryainov is taking advantage of the opportunity to sell his assets. It doesn't matter who the buyer is—Kanokov or Nisanov. The main thing is that the money is transferred and sent to the right place.
This is reported by Vzglyad https://vzglyad2.com

Источник: https://pro-cmpt.com/oligarkhi/item/301074-misha-goryainov-a-client-of-the-office-a-scheme-a-scam-and-cashing-out